Discuss crm as it relates to customer acquisition

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Reference no: EM133649100

Assignment:

Customer Relationship Management (CRM)

Part 1: Explain what CRM is (cite and reference source, source can be footnoted).

Part 2: Currently QC Coffee and Bagel Shop does not have money to invest in CRM software but wants to ensure it is building strong relationships with customers. Identify what principles, practices, and guidelines QC Coffee and Bagel Shop should follow when interacting with its customers (be sure to discuss both in-person and online interactions).

Part 3: Discuss CRM as it relates to Customer Acquisition, Customer Retention, and Profitability for QC Coffee and Bagel Shop. Discuss each one independently.

Part 4: Discuss the best ways for the company to develop and track its customer relationships at minimal cost. Be sure to describe in detail 2 or more ways the company can implement and manage CRM.

Reference no: EM133649100

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