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Problem: Discuss criteria for successful market segmentation. Successful market segmentation depends on four basic criteria:
(1) a market segment must be substantial and have enough potential customers to be viable;
(2) a market segment must be identifiable and measurable;
(3) members of a market segment must be accessible to marketing efforts; and
(4) a market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.
Question: As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Write a memo to your client discussing your evaluation of the kids' segment in terms of the four criteria for successful market segmentation.
Identify a product you intend to buy in the near future. Develop four objections you can raise with the salesperson. Create a helpful response from the salesperson using all four of the following techniques for each of your four objections:
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Preface: You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. Goals and Objectives of Marketing
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You are required to read the marketing plan case study available at the appendix and submit a two to three page written report - What communication and team building strategies were used to ensure the personnel responsible for each element of the m..
Explain Important information about external factors and What internal factors may cause a sales plan to change
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