Discuss corporate ethics

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Reference no: EM133201408 , Length: Word Count: 6 Pages

Assignment - Nike Company Essay

You are to include three independent articles in this section.

1. Discuss corporate ethics. Define business ethics. How does your company approach corporate ethics and what guidelines does it set forth? Does it adhere to what it says?

2. Discuss the concept of "Corporate Social Responsibility." Who are the company's stakeholders? Identify both Primary and Secondary stakeholders. Identify the CEO and include a few sentences about him or her. Include a picture of the CEO. How does your company fulfill its responsibilities to its primary stakeholders-owners, employees, and customers? What approach does it use to CSR-Minimalist, Cynical, Defensive, or Proactive?

3. Discuss workforce diversity. Define this concept.Why is workforce diversity important? How does your company obtain or try to obtain a diverse workforce? Does it have a diversity policy? What evidence do you find that your company carries out (or fails to carry out) its policy? 

Overall: your paper should be a combination of material from the company itself (website is one source), other business references (Business Week, the Wall Street Journal, Business Source Premier, Fortune Magazine, Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc.), the textbook, and your own interpretation of the topic.

Reference no: EM133201408

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