User Account

All Pages

Discuss core concepts of marketing for tourism sector

Assignment Help Marketing Management
Reference no: EM132101866 , Length: 4100

Marketing in Travel and Tourism Assignment -

Purpose of this assignment - This unit enables learners to understand the concepts, principles and role of marketing and the marketing mix, and gain skills to use the promotional mix in travel and tourism.

TASK 1 -

Scenario - Some of you will, one day, create/run your business in the Travel, Tourism and/or hospitality industry. Examples of these sectors are hotels, Bed & Breakfast, restaurants, tour operators and travel agencies. But before you do so, you need to acquire experience in the Marketing department in the Travel and Tourism Industry. You work as an Assistant Marketing Manager for the tour operator First Choice part of TUI Group and the management wishes to create a summer 2019 holidays to Turkey and Spain. Your line manager has asked you to write a management report on the concepts and principles of marketing in the travel and tourism sector. Your report should address the following:

Address the case study above and answer the following:

1. Understand the concepts and principles of marketing in the travel and tourism sector

1.1- Discuss the core concepts of marketing for the travel and tourism sector

1.2- Assess the impact of the marketing environment on individual travel and tourism businesses such as First Choice and tourist destinations with reference to Turkey and Spain

1.3- Discuss the factors affecting consumer motivation and demand in the travel and tourism sector

1.4- Analyse the principles of market segmentation and its uses in marketing planning at First Choice.

TASK 2 -

You still work as an Assistant Marketing Manager for the same tour operator First Choice. You have been asked to create a management report on the role of marketing as a management tool in travel and tourism in relation to the summer 2019 holidays to Turkey and Spain. Your report should addresses the following:

2. Understand the role of marketing as a management tool in travel and tourism.

2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business (First Choice) or tourist destination (either Turkey or Spain).

2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector with reference to First Choice.

2.3- Assess the influence of marketing on society.

TASK 3 -

Scenario - You still work as an Assistant Marketing Manager for First Choice. You have been asked to create a written Article on the role of the marketing mix in the travel and tourism sector to be published in a student magazine. You need to address the following in the article:

3. To understand the role of the marketing mix in the travel and tourism sector

3.1- Discuss issues in the product, price and place elements of the marketing mix with reference to First Choice Summer Deals 2019 to Spain and Turkey (Article).

3.2- Assess the importance of service sector mix elements to the travel sector (Article).

3.3- Apply the concept of the total tourism product to an individual tourism business such as First Choice (Article).

TASK 4 -

Scenario - First Choice will be launching its summer 2019 holidays promotional campaign to Turkey and Spain. As an Assistant Marketing Manager, you have been asked to produce a management report to assess the integrated nature and role of the promotional mix and plan and justify an integrated promotional campaign for First Choice Summer Deals 2019 holidays to Turkey and Spain. Learners are expected to produce a professional poster for the promotional campaign as part of the evidence to be presented in a management report to a senior marketing manager at First Choice.

Address the above case scenario for the purpose and answer the following:

4. Be able to use the promotional mix in travel and tourism

4.1- Assess the integrated nature and role of the promotional mix.

4.2- Plan and justify an integrated promotional campaign for First Choice Summer Deals 2019 holidays.

Attachment:- Assignment File.rar

Reference no: EM132101866

Questions Cloud

Dissertation - Vegetarianism and Reduce in cancer risk : SSC302 Dissertation Assignment, University of Sunderland, UK. Topic - Is there a link between Vegetarianism and a Reduce in cancer risk
Design a program that meets char and string processing : Design a program that meets char and String processing requirements. Code an application that validates data entry.
Identify java derision statement bugs in a program : Identify Java derision statement bugs in a program using development tools. Code an application to fix all bugs.
Estimate the sequence and time it will take to complete : Companies that provide a service for another company usually respond to a bid document from a company that needs help.
Discuss core concepts of marketing for tourism sector : Marketing in Travel and Tourism Assignment - Discuss the core concepts of marketing for the travel and tourism sector
Create a document depicting a mock-up of a proposed : Create a document depicting a mock-up of a proposed digital dashboard that the executive will utilize in her day-to-day tasks.
Successful completion of the apple service fundamentals : Apple Service Fundamentals is a 3-day course that teaches students the skills they need to handle face-to-face customer interactions involving.
Why is a strong password policy so important : What are the two default accounts that appear on a Windows Server system and when these get created? How do they differ?
Provide an overview of the organization : In recent years, organizations have witnessed the impact of having effective and non-effective business continuity plans and disaster recovery plans.

Reviews

len2101866

9/1/2018 3:24:46 AM

TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support evidence through the research conducted, mentioned above, using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case scenarios as specified towards each task.

len2101866

9/1/2018 3:24:40 AM

Assignment Guidelines - Produce evidence as specified for each task. Use a standard report structure where requested, Word-process the report and use a Normal script of a proper font size 12. Complete the front cover page. It should be uploaded on Ulearn platform before the deadline. Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported by valid evidence. Collusion and Plagiarism must be avoided.

len2101866

9/1/2018 3:24:34 AM

Start each answer on a new page and pages should be numbered Highlight each question clearly. Your research should be referenced using the Harvard referencing system. In order to Pass you need to address all the learning outcomes and associated assessment criteria for a pass. In order to get a Merit, you need to first pass and then address the characteristics of Ml, M2, M3. In order to get a Distinction you need to first pass. address all the merit characteristics and then address the characteristics of D1, D2 and D3.

Write a Review

Marketing Management Questions & Answers

  Identify the persuasive language and positioning

Memo to the marketing staff regarding the company's introduction of a new diet supplement. identify the persuasive language and positioning needed to attract three different target audiences: Baby Boomers, Gen Xers, and Gen Y-ers

  As with any interaction with people you should be aware of

as with any interaction with people you should be aware of some basic positives and negatives related to using

  Do you think the economic recession has helped dunkin

Do you think the economic recession has helped Dunkin' Donuts gain in the coffee market against Starbucks? Why or why not? Use research to support your answer.

  Opportunities present in the current market

Step 1: Overview This section is about the client and the opportunities present in the current market. This also includes how your company can achieve those goals.

  What does an everyday low pricing strategy say to consumers

How is consumer behavior affected by the "income effect"? (1) (income effect refers to the change in the quantity of a product demanded by consumers due to a chance in income) Think of a recent purchase you made. Was price the deciding factor on ..

  Analyze integrated marketing communications

Assignment: Your Marketing Plan - Video Presentation, Analyze integrated marketing communications and its relationship to advertising strategy

  Explain product life cycle

Write a paper on following topics in APA style: Explain product life cycle, How many different roles do brand play

  How does this impact business firms

The U. S. and the World economy is still in a period of slow growth and high unemployment. Soon, we will be in another election year, does the Political Business Cycle still exist? Do incumbent politicians use their power and influence to get reel..

  What are some examples of high and low involvement

1.what are some examples of high and low involvement purchases that your organization any type of organization you

  What types of jobs are necessary

How is working at an online retailer different from working at a brick-and-mortar retailer? What types of jobs are necessary at each? What skills are important?

  You have decided to develop a worksheet for each

you have decided to develop a worksheet for each manufacturing facility manager to submit each week. it should show

  Ethical responsibility to contribute to economic growth

Do governments and companies in developed countries have an ethical responsibility to contribute to economic growth and social development in developing.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd