Reference no: EM132194213

Marketing and consumer behavior

1. Please effectively communicate how you would lead an organization (or a group of people within the organization) by applying the knowledge you have learned ethically and responsibly.

Your discussion should also include innovative thinking, and information-technology aspects (such as the Internet, social-media, computers, etc.) that may assist you in decision-making. You may frame your discussion around any functional component of business, and in any context; problem-solving, management, leadership, organizational behavior, etc.(1 Page is enough with 2 references)

2. Identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them.

• Discuss consumption subcultures, including brand and online communities and their importance for marketing

• Discuss within-group communications and the importance of word-of-mouth communications to marketers

• Understand opinion leaders (both online and offline) and their importance to markets

• Discuss innovation diffusion and use an innovation analysis to develop marketing strategy

(6 Pages with 5 references)

(Managing Organizational Behavior subject question )

3. Write an 8-page APA formatted paper that explains the following: identify the three concepts you would like to apply to your work setting from below bullet points and how you will go about implementing them; (3) identify the key elements of your plan to strengthen your practice of leadership.

• Understanding Culture and Its Importance in Organizations

• Choosing the Right People for the Right Jobs.

• Seeking Superordinate Goals

• Describe team-building interventions that have been shown to stimulate team performance.

• Apply evidence-based tactics to improve a team's creativity.

• Describe the key differences between virtual and face-to-face teams.