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Question 1. What are Red Bull's greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?
Question 2. Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
Question 3. Discuss the effectiveness of Red Bull's sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?
Question 4. Recommend the next steps for Red Bull with respect to their marketing and advertising strategies.
How much does the company spend annually on total monitoring costs? How many customers does FreedomBell lose each month? What is the customer lifetime value
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Carefully explain what is happening in the following markets. Indicate the impact if any on demand, supply, price and quantity.
Marketing Analysis on ISIS Pharmaceuticals Instructions: Paper most be clear, concise, and easy to read. Slides are not busy, use of extraneous graphics/clip art is minimal, presentation template does not distract from information being presented
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Suppose now that Lexus is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?
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Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets and analyzes the potential barriers you may encounter.
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