Discuss concept of social marketing-social market campaign

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Reference no: EM132299667

Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Discuss the concept of social marketing and describe a recent social market campaign. How does social marketing differ from marketing a commercial product or service?

Reference no: EM132299667

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