Reference no: EM133500674

Problem: Business Management

Successful completion of the module's learning outcomes will be evidenced by a 3500 words individual business plan.

You are asked to produce an Individual business plan, not exceeding 3,500 words and excluding appendices and references. The assessment for this module draws on your reading and learning from the lecture and workshop sessions. The business plan which will test all learning outcomes.

See below for details Guidance on Business Plan, Assessment Criteria and Marking Rubric.

Guidance Note

The business idea can be real or imaginary. You are not allowed to use existing business idea/business plan to complete the assessment. The assessment should be undertaken individually. The workshop sessions allow students to build their business plan step by step.

You are required just to submit a business plan. You are advised to write up to 3,500 words. This word limit does not include the title page, the executive summary, the contents page, tables, diagrams, appendices, or references. You must include an accurate word count on your title page. Suggested assessment criteria include:

Clarity, consistency, and originality of value proposition(s)
Clear identification of target market segment(s).

1. Comprehensiveness of market and competitor analysis
2. Consistency/originality of core marketing & entry and/or growth strategies
3. Comprehensiveness and accuracy of financial projections
4. Comprehensive identification of resources required and financing
5. Identification of material risks and their mitigation.