Discuss competitive advantage of marketing organizations

Assignment Help Marketing Management

Reference no: EM131917630

Question: 1. Assume that your college or university is currently undertaking a huge marketing communications campaign targeted to high school students. Explain how your school might "partner" advertisements and sales promotions to increase enrollment.

2. Offer your views on the following statement: "the basic reason for IMC is that marcom is the only sustainable competitive advantage of marketing organizations."

Reference no: EM131917630

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