Discuss circumstances around the issue

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Reference no: EM132222299

Company: starbucks

Think of a brand that has run into an ethical or legal issue(s) and discuss circumstances around the issue(s). Address the following, using this week’s readings to support your claims. Where does the brand assert or communicate its ethical position? Is this an effective place to communicate this statement (e.g., mission statement, guiding principles, or code of conduct)? Explain. What ethical or legal challenges did the brand face, and why? When in the brand life cycle did these challenges occur? Provide recommendations on alternative approaches the company could have implemented to avoid or recover from any ethical or legal challenges.

Reference no: EM132222299

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