Discuss characteristics affecting consumer behavior

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1. "Why do physicians and nurses kill more people than airline pilots?" Apply your critical thinking skills to this argument and critique the statement. First, do you think it's true? If it is, what do you think about their rationale?

2. Explain why marketers study buyer behavior and discuss characteristics affecting consumer behavior. Which characteristics do you think would have the greatest impact on your decision to select a restaurant to celebrate a special occasion, such as a birthday or anniversary?

 

Reference no: EM132100326

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