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Discuss carlsberg business-level strategy in 2018

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Reference no: EM132912021

1. Discuss the strengths and weaknesses of Carlsberg in 2018, having regard to the global beer industry and the major players.

2. a) Discuss Carlsberg's business-level strategy in 2018. (25% of question 2)

b) Identify, discuss and rank three strategic options to take Carlsberg to the next level. (75% of question 2)

3. Select two areas or topics of Strategy theory not covered in your answers to questions 1 and 2. Discuss how these two areas or topics could be applied to and could benefit Carlsberg in 2018.

Reference no: EM132912021

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