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Brand Development and Management
Question 1: Discuss your brand development and brand management in the host market, and compare and contrast them with domestic brand development and management strategies for the same product.
Product standardization and adaptation
Question 2: Evaluate the use of product standardization and adaptation, and discuss your use of one or a combination of both approaches.
Product Pricing
Question 3: Evaluate common strategic objectives associated with international pricing, and create a pricing plan that achieves purchasing power parity with competitive products in the host market.
Foreign Currency Implications
Question 4: Analyze the host country's currency exchange rate with the U.S. dollar, and explain how changes in currency value may affect your marketing programs and pricing.
Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
a. Briefly discuss the role of the CMO in the C-Suite. b. Briefly discuss how the availability of large amounts of data is changing how marketing functions.
what does the U.S. population currently look like? What will the U.S. population look like in the decades to come - Bring the material to class to participate
Analyze the market of online retailing and various strategies used by different companies. Provide examples and evaluation of different online stores.
IRR and NPV A company is analyzing two mutually exclusive projects, The company's WACC is 9.5%. What is the IRR of the better project?
Explain One of the most interesting new channels for marketers is the blog and What are your thoughts regarding the use of blogs for marketing purposes
Based on what you have discovered about the organization you are researching, how well have they lived up to their Mission and Vision Statements? What recommendations would you make for this organization relative to their Mission and Vision Statem..
Explain Marketing solution and How does a technology like Groupon change consumer behavior
This assignment focuses on how a product or service (which you can choose) can deliver 'value' to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect youto know the int..
MUST BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in the accurate.
MKT101A - Marketing Fundamentals Assessment. Identify the key components of a Marketing Plan for a product or service
Which strategies would be best suited to meet the needs of your foreign market? Explain how you will determine the best strategy for your athletic business
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