Discuss both short-term and long-term strategies

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Assume it is 2008 and you are Howard Schultz. You have just been brought back to the company you founded to turn it around. What would you do to reinvigorate the Starbucks’ brand? Discuss both short-term and long-term strategies. 350 words 2 references

Reference no: EM131187083

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Discuss both short-term and long-term strategies : Assume it is 2008 and you are Howard Schultz. You have just been brought back to the company you founded to turn it around. What would you do to reinvigorate the Starbucks’ brand? Discuss both short-term and long-term strategies.

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