Reference no: EM132244061

Question: Step 1: Write an Introduction paragraph

The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.

Step 2: PESTEL Analysis

You will develop a PESTEL analysis by completing the following tasks:

• Discuss Biotech's general environment and develop a PESTEL analysis of the infant formula industry that has an impact on Biotech;

• Provide explanations for the results of each element of the PESTEL using research and the course material. The analysis will provided specific details that include explanation of why and how - generalizations are unacceptable.

• Note: You may not use a PESTEL analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development.

Step 3: SWOT Analysis

You will develop a SWOT analysis by completing the following tasks:

• Create a SWOT Table setting it up as follows. Make sure to cite each item in the table. Insert the table into the paper. Note that the table template can be found under the Syllabus module;

• Analyze Biotech and the infant formula industry. The weaknesses and threats should draw from the PESTEL analysis;

• Provide explanations for the results of each of the elements of the SWOT using research and the course material. The analysis will provided specific details that include explanation of why and how - generalizations are unacceptable.

• Note: You may not use a SWOT analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development.

Step 4: Porter's Five Forces Analysis

You will develop a Porter's Five Forces Analysis by completing the following tasks:

• Develop the Porter's Five Forces Analysis providing explanations for the results of each of the Five Forces using research and the course material. The analysis will provided specific details that include explanation of why and how - generalizations are unacceptable.

• Note: You may not use a Porter's Five Forces analysis that has been completed and available on the Internet. A zero will result if such an analysis is used as the analysis has to be a result of your research.

Step 5: Goals and Objectives

Using the results of the PESTEL, SWOT, Five Forces and Competitive Analysis:

• Identify 4 major goals the Business Strategy should look to attain, with explanations as to the importance of each goal and why the goals are relevant to the strategy;

• Identify a minimum of 3 objectives (per goal) necessary to accomplish each goal. Explain why the objective fits the goal. Note: Three is the minimum so to earn additional points, more objectives are needed.

• Make sure the goals and objectives are not general in nature. They need to be specific to Biotech entering the infant formula industry.

Step 6: Competitive Analysis

You will perform a competitive analysis by completing the following tasks:

• Identify the Biotech's three major competitors;

• Using Biotech's three competitors and analyze the competition's products and services explaining features, value, targets, etc. What are the competition's strengths and weaknesses and what is the market outlook for the competition?

Information related to above question is enclosed below:

Attachment:- Scenario.rar