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Discussion
• E Activity- Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss.
• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.
Case Analysis - Integrated Marketing Communications Plan, Determine mix of media to accomplish your goals and evaluate why each media is chosen
Write a 2-3 page paper. (Note: The Venn diagram should be located on a second or third page and can be any size as long as the instructor can see all the elements of the diagram clearly.)
With each passing day we are becoming more and more a global market place. In many cases, a product is produced for a specific target market; but in order to expand and be successful, an enterprise should consider other markets in which the produc..
Developing a promotion mix is contingent on many factors, including the type of product and the products attributes - Developing the promotion mix for the following products
You are required to write an e-business plan for an e-commerce site and specify the necessary system requirements to develop it.
What happened to cause this business or product to fail? This assignment is meant to get you thinking outside the box, and to have fun and be creative. There is no right or wrong answer. Building a better mousetrap won't guarantee success, and thi..
How critical is culture in our understanding of globalization and its impact on global business? Do you feel that marketing research professionals.
In each of the following descriptions of the method of selecting the 1,000 participants in the survey, identify the type of sampling method used (simple random sampling, stratified sampling, or cluster sampling).
Discuss why corporate culture is such an important determinant of organisational success. Outline thedimensions commonly used in describing a particular organisation's culture.
8-15 page marketing plan for "SURLY BREWING COMPANY". It is to follow 6th edition APA format and be of a quality level
Explain Global Considerations Paper Based on your country risk analysis prepare a paper in which you explain how you would address Research and Development
Find an advertisement (hard copy or electronic), indicate the Attention Interest Desire and Action elements. Present in class. Define the Feature Function and Benefit for your product or service.
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