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Discussion: Guerrilla Marketing
Please respond to the following:
• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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