Discuss behavioral targeting

Assignment Help Operation Management

Reference no: EM131234582

1. Discuss behavioral targeting and explain how it works at individual Web sites and on advertising networks.

2. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?

3. How do business intelligence and business analytics support decision making?

Reference no: EM131234582

Questions Cloud

Legal problem with european community : JiggleTown Inc. has been accused of violating the Anti-trust law time to time. JT Inc. had the legal problem with European Community(EC). Do you think Monopoly business practice is so bad for the general public's welfare? Why? or why not if you disag..

Margin corresponds to the retailers average margin : Tech Company is a medium-sized consumer electronics retailer. The company reported $155,000,000 in revenues for 2007 and $110,050,000 in Costs of Goods Sold (COGS). In the same year, Tech Co. held an average of $11,050,000in inventory. Inventory cost..

Is there a method of choosing the alpha values : In regards to forecasting, I was just curious on how you decide what alpha to use? Are we given alpha values and asked to calculate which ones are better or are we supposed to select our own alpha values? Is there a method of choosing the alpha value..

Consider the baggage check-in of small airline : Consider the baggage check-in of a small airline. Check-in data indicate that from 9 a.m. to 10 a.m., 282 passengers checked in. Moreover, based on counting the number of passengers waiting in line, airport management found that the average number of..

Discuss behavioral targeting : Discuss behavioral targeting and explain how it works at individual Web sites and on advertising networks. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service? How do ..

Deep discount store that would contain pharmacy : Walgreens operated a pharmacy in the Sara Creek mall. As part of this long-term lease, Sara Creek agreed not to lease mall space to another pharmacy. During an economic recession, Sara Creek’s largest tenant left and the landlord informed Walgreens t..

Formulate the multi-objective housing renewal model : A ten-acre slum in New York City is to be cleared. The officials of the city must decide on the redevelopment plan. Two housing options are to be considered: x1 : low-income units and x2 : middle-income units. Formulate the multi-objective housing re..

Implement enterprise resource planning systems : Many companies implement enterprise resource planning (ERP) systems but are disappointed by the results when they do not realize the return on investment (ROI) that was projected for the system. Explain what the major causes were for the success or f..

Quantification of decision rules in healthcare environment : The NHS QOF effort is obviously full of very specific point systems for evaluation. What are the strengths and weaknesses of such quantification of decision rules in a healthcare environment?

User Account

All Pages