Discuss basic marketing strategies for the company

Assignment Help Marketing Management

Reference no: EM131864141

Question: Part 1: Choose a quick service restaurant like McDonalds, Taco Bell, Arby's, etc. and select 8-10 of their products from their menu. Select products that represent different quadrants. Place them into one of the four quadrants and justify your placement. Be certain to consider the axis legend as illustrated in your text.

Part 2: Then apply one of the four basic marketing strategies for the company to do for that product.. Discuss at least four of the products you identified in Part 1. (Build, Hold, Harvest, Divest) Discuss what you think they should do and why.

Remember, not all products that are "dogs" are totally lifeless and should be divested. Think about the vinyl record. Just a short time ago it was considered to be a "Dog," but today's world has seen it come back and be highly successful. Also, think about a balanced portfolio. See the text for more on that concept. (Another words, it is not healthy for a company to have nothing but "Cash Cows" or very few "Question Marks" or "Stars." There always needs to be new products being introduced or soon the company will die with its "Dogs.")

Properly format with bullets and/or paragraphs. Support your work with in-text citing and a reference section. You do not have to "draw" a quadrant. Rather simply label paragraphs or bulleted headings with the name of each quadrant and explain your ideas under each respective heading.

Initial response to discussion prompts with substantive content / appropriately addressed the topic and all parts of topic (minimum 250-300 words)

Reference no: EM131864141

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