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Discuss base for segmentation

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Reference no: EM133212590

A new women's health clinic has recognized the need to segment its market.     

  1. Discuss one base for segmentation (sociodemographic, geographic, psychographic, or usage) that this clinic might use for the female market.
  2. Describe what product or service this women's health clinic might offer in light of the segmentation base that you used.
  3. What is cohort segmentation?  Describe one particular group (Post-War, Baby Boomers, Generation X, N-Gen/Generation Y, or Millenials) and discuss how health care marketing will be tailored to meet this particular group's needs and expectations.

Reference no: EM133212590

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