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Discuss background of the market

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Reference no: EM131175661

Review the Kellogg module resources, Who Killed Tony the Tiger? How Kellogg Lost Breakfast (https://www.bloomberg.com/news/features/2015-02-26/for-kellogg-cereal-sales-recovery-may-be-lost-hope) and Will Kellogg's Cereal Sales Ever Return to Normal?

(https://www.bloomberg.com/news/videos/2015-02-27/will-kellogg-s-cereal-sales-ever-return-to-normal-)

Discuss the following:

• Background of the market

• Competition

• Industry trends

• Overall market and key segments

Reference no: EM131175661

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