Discuss at least three sampling methodologies

Reference no: EM133540757

Question: The president of Athletics, Inc., a US company, plans to open a sportswear store in Kenya [or another African nation of your choice]. You are a consulting firm that will undertake a marketing research study to determine whether the Kenyan market is suitable for Athletics' products.

a. Discuss what marketing intelligence can assist with information on this market opportunity.

b. Define the target population for this study (address why other audiences are excluded)

c. Discuss at least three sampling methodologies that could be used in this study and recommend the best option with appropriate rationale.

Reference no: EM133540757

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