Discuss at least three component of ama marketing definition

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Assignment: Marketing Principles

• Topic I: AMA Definition of Marketing

Prompt: Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.

• Topic II: Societal Influences

Prompt: Reflect on how the "prepared meals" industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the new market opportunity? How does this relate a customer's perceived value?

• Topic III: Perceptions of Marketing

Prompt A: Compare the popular perception of marketing as advertising to the marketing practitioner's organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?

Prompt B: Compare the popular perception of marketing as advertising to the marketing practitioner's organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?

Reference no: EM133599360

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