Reference no: EM132364492 , Length: word count : 1100
Read Case Study : Developing the Survey: Questions
This case study gives you good tips on writing survey questions that will yield the data you want. Discuss at least five tips that stood out to you and why. Could you use these in your team assignment? If so, how?
1. What questions to ask. Asking only what is relevant. Avoiding double-barreled questions. Avoiding leading questions and sensitive questions.
2. What form should the questions take. Depending on the question, knowing whether it should be presented as an open-ended questions, should there be a response scale, or should there be response categories.
3. How to word the questions. Questions must be self-explanatory. Making sure that respondents understand what is being asked so that they are able to answer correctly and truthfully. Without needing a researcher present to explain the survey to them.
4. Typical response effects. Knowing what typical response effects (acquiescence, social desirability, primacy effects. satisficing) and how best to combat them when presenting survey responses.
5. Usability standards. Making sure respondents can answer the questionnaire easily and as intended.
This can absolutely be implemented in the team assignment and can be extremely helpful. Knowing how to present our questions and answers in order to get back the best and most accurate results will be extremely helpful as we work to redesign a website with the best design for its users.
1. Most people tend to choose the middle option when it comes to questions that ask things with answer choices such as less likely, in the middle, or more likely. Which is really true because I have had surveys like that and more than half of the time I choose the middle option. I feel like answer choices like this do not give a lot of reasonable data especially if that is the most popular answer choice. To reduce answer choices like this it is best to utilize non verbal cues such as numbers but kept to a minimum.
2. "Don't know" or "Won't tell options are easy choices to choose and a lot of people feel comfortable responding in that matter such as myself but it also does not bring upon a very direct response. So an alternative for this kind of respond would be to suggest "other" that way people are able to explain themselves more willingly than providing no answer at all. It makes the person taking the survey feel as if their response matters even if it is something different.
3. One way to reduce multiple answer choices is to use a randomizer to obtain a few choices instead of stressing about which ones to utilize. This way if you have a very broad question such as "What football team would you most likely go for?" you wouldn't have to place all the names of the football teams just a couple. People do not have time to look at a list of choices just to answer one question. This is a good technique because you do not want everyone choices the first options that pop up once they see that big list.
4. The comprehension component stood out to me the most because it is very important for the question to have a purpose and reasonable information that the answer choices rely on. Pretty much a very clear understanding survey that makes sense to everyone. At times people do have questions about the survey questions which does not help much. Which is probably another cause as to why people often choose the "I don't know" answer. The question may make sense to the person who made the survey but maybe not to others. That is also why it is best to check with others before posting the survey.
5. Top-down approaches are best for academic research because you can obtain data that is useful to compare with your results. This is a good way to not only view the comparison of results but to also developed a well studied research plan provided by a survey.
Attachment:- Developing the Survey Questions.rar