Reference no: EM131179816 , Length: word count:1200
Write an essay of 1500 words. The essay must be referenced with relevant up to-date sources.
Choose one of the topics below:
1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.
2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
- Furniture
- Pharmaceutical
- Baby products
- Health and fitness
- Health drinks
4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.
1200 words, you need to write on Topic 3rd which is Segmentation, targeting and positioning.
|
Determine the design specifications of the amplifier
: An amplifier is required to give a current gain of Ai= 50 ± 1.5%. The source resistance is Rs= 100 kΩ, and the load resistance is RL= 100 Ω. Determine the design specifications of the amplifier.
|
|
Repurchase is expected to have no effect on net income
: Beta Industries has net income of $1,400,000, and it has 470,000 shares of common stock outstanding. The company's stock currently trades at $75 a share. Beta is considering a plan in which it will use available cash to repurchase 15% of its shares i..
|
|
Why health care organization alliances sometimes necessary
: Distinguish the factors that are most important in carrying out a successful health care organization's merger or acquisition. Defend at least two reasons why health care organization alliances are sometimes necessary.
|
|
Explain the benefits of a multi-domestic strategy
: In a short essay (250-400words), explain the benefits of a multi-domestic strategy to firm internationalizatio n. What are some of the disadvantages to this approach?
|
|
Discuss any two brands from two different industries
: Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of th..
|
|
Modify the equipment for special use by the firm
: You must evaluate a proposed spectrometer for the R&D department. The base price is $90,000, and it would cost another $18,000 to modify the equipment for special use by the firm. The equipment falls into the MACRS 3-year class and would be sold afte..
|
|
Classify five measurements of quality of care in a hospital
: Classify five measurements of quality of care in a hospital, and justify the major reasons why you believe these measurements matter to patients in their process of choosing a hospital for emergency or inpatient care.
|
|
Functions of money and provide an everyday example
: 1. List the 4 functions of money and provide an everyday example of each. 2. For each of the following transactions, place an X in the table to indicate whether direct or indirect financing is utilized:
|
|
Write a policy that is truly meaningful and useful to you
: Write your policy for each issue and format it the way you would like to include it in your policy manual. Write a policy that is truly meaningful and useful to you and that reflects your personal philosophy. You are a strategic partner to the bus..
|