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Discuss two to three theories in details with strength and weakness.
Discuss any three cultural theories eg., Johnson and Scholes Discuss different methods of change commonly employed in organization to adopt change.
Choose a product and write a 3 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension
Analyze the changing demographics in the U.S. that are indicating a shift in the population toward a Hispanic majority and discuss how this shift changes the segmentation in the grocery and the fast food industries
For your case assignment this session the organization you will be reviewing is Comcast. You will be considering how this organization competes within a very competitive industry
Describe in details the differences between vertical and horizontal integration in the tourism industry - Explain the reasons why smaller tour operators will survive.
Discuss the target market and positioning strategies for each of the above CB strategies and suggest other segments that M&S might be able to successfully target.
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements
Explain Marketing- Discuss the GMC Terrain and CSR strategy and Discuss the the GMC Terrain that you chose with your colleagues
Difference between product extension and line extension?
Mapping the Process of Innovation
Discuss how you would: Select a Meat Purveyor; determine the Number of Deliveries needed weekly
q 1. what have been the major marketing trends in the last decade? what new marketing trends do you anticipate in the
Suppose that a firm attempts to achieve various types of pricing objectives for a certain brand in the target market. Given the profit equation as shown below, answer the following questions.Profit = Total Revenue - Total Cost
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