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Use an organization as an example to suggest ways in which it can embark on the path to Marketing 3.0. Your discussion will probably be more effective if you have worked for or with the organization and have firsthand experience with it.
You can discuss any aspect of the organization that is relevant. For example, you can look into their mission statement and suggest ways to change it. You can also study the Zappos example and think about core values, business processes, and day-to-day operations.
Please keep in mind Marketing 3.0 is focused on benefiting customers, communities, and the society. Employees should be inspired to do what they can for that purpose, and customers should be convinced about the societal value of the business and become more loyal as a result. The changes you suggest will need to help achieve that.
Analyze the different approaches to innovation discussed in this chapter to determine which approach you think would be the greatest value to the greatest.
A free-market national economy is experiencing a recession with no apparent end in sight. Determine what two pricing objectives you would recommend.
Answer in 150 words. In marketing research What type of expertise and experience is necessary to analyze and interpret data? The response must be typed.
Critically discuss the Standardisation/Adaptation Debate from the 1960s to the present. How has the debate changed over this period
Understanding of the relationship between the training needs analysis, KSAs, and competencies. You have been asked to design a training module.
What categories of adopters are likely to buy your company's products? Is the product diffusing slowly or quickly throughout the marketplace? Why?
Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market
Present a promotional strategy for your new product. Use the concepts of AIDA and the PLC to justify your recommendations
Identify current products that are on the market today and discuss separate products as example of each of stages of the Product Life Cycle concept.
Describe a situation in which a market maven has given you advice regarding a product or service and discuss what you believe was his or her motivation for doing so.
What are the strengths, weaknesses, advantages and disadvantages of the promotional element you selected? Share at least one example of how a real company is using it in their promotional mix.
Public relations practitioners and the four steps in the public relations process
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