Discuss any action that could have taken to improve campaign

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Reference no: EM133689070

Homework

In this final homework, you are required to reflect on the effectiveness of a political campaign or element of a campaign run by a political party or a party-political actor (such as a lobby group, union, first nations peoples, NGOs, citizens, activist groups) locally or globally, on influencing political discourse, public opinion, and or policy outcomes.

In your 2000 words report, you are to identify obstacles and recommendations to improve the campaign.

The report is to contain reflection on the contextual influences of the political campaign, plus relevant scholarship/theory.

Discuss the topic with your tutor. The important thing is you choose a topic that interests you.

Length: 2000 words +/- 10% - excluding references.

More detail:

What is the difference between an academic report and an essay?

Reports are... Formally structured

1) Informative and fact-based

2) Always include section headings and can use dot points.

Essays are... Semi-structured

1) Argumentative and idea-based

2) Written in single narrative style throughout.

Structure of the Political Campaign Report

To keep your report organized and easy to understand, there is a certain format to follow. This report writing format makes it easier for the reader to find what she is looking for. Remember to write all the sections in plain English.

The main sections of a standard report are as follows.

A. Title: The front cover must include a title for the report, the student's name, student ID. You can include a table of contents, optional.

B. Summary: The summary consists of the major points of analysis. It needs to be a short general overview of the report. It would be best to write this when the report is finished so you can include everything.

C. Introduction: The first page of the report needs to have an introduction. Here you will explain the aim of the report, and why it is being written. You might need to define certain terms if you did not include these in the title section and explain how the details of the report are arranged.

D. The campaign: This is the main section of the report. Please write in plain English. You can break this section into sub-headings to deal with certain aspects in the order of importance. Each section should be each clearly labeled, making it easy for readers to find the information they seek. Some possible headings could be (these are suggestions only and in no special order):

1) Background and wider context to the campaign (Political, social context of the campaign.)

2) Position of the campaign and its actors in the field of political communication (McNair)

3) The campaign - detailed description of the campaign. Must embed links to examples of advocacy.

4) Media coverage of the campaign. Embed links. Can use charts and graphs if required.

5) Public/government reaction to the campaign

I. Relevant Literature (review of relevant academic literature/other case studies. Minimum of 8).

II. Relevant theory (overview of relevant theory that informs your analysis of the campaign: i.e. pol comm theory, framing theory, hybrid media theory, agenda setting theory, political marketing, rhetoric etc. A minimum of two.)

III. Analysis and discussion (separate or combined): where it failed and succeeded. Relate to literature and theory).

IV. Conclusion: This is where everything comes together. Remember to write in plain English, active sentences. Wrap it up.

V. Recommendations (only if relevant): This is where you discuss any actions that could have been taken to improve the campaign. In plain English, explain your recommendations, putting them in order of priority. Support with lit/theory.

VI. References: minimum of 8 academic references (peer reviewed journal articles), plus relevant quality grey literature (media reports/industry reports, etc.).

Reference no: EM133689070

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