Discuss another company in which have strong brand loyalty

Reference no: EM133662316

Discussion Post

I. Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response.

II. Discuss another company in which you have strong brand loyalty, and how/why the brand has cultivated that emotional bond with you.

III. Describe how you believe that brand loyalty might be threatened or strengthened in a crisis, and why.

Reference no: EM133662316

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