Discuss and examine how the marketing plan

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Question: Studies from around the world have shown that Coca-Cola is one of the most well-known brands in the world. Their red and white logo is recognised in countries all around the world and people identify their brand with feeling good and staying refreshed. So how is it that Coca-Cola created such a recognisable brand? The answer is simple, they have kept their brand identity and product consistent for over 130 years."

For Coca-Cola businesses to succeed they needed to have a strong marketing plan. Discuss and examine how the marketing plan was possibly constructed by Coca-Cola.

Reference no: EM133289996

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