Discuss and describe strategic alliance

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Reference no: EM132298208

If a firm enters into a strategic alliance but does not exercise appropriate behavioral control of its employees (in terms of culture, rewards and incentives, and boundaries—as discussed in Chapter 9 in your textbook) who are involved in the alliance, what ethical issues could arise? What could be the potential long-term and short-term downside for the firm?

Hint: Discuss and describe strategic alliance. Discuss and describe appropriate behavioral control of employees. Tie the strategic alliance, behavioral control and ethics together to answer the question(s).

Reference no: EM132298208

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