Discuss and apply theories and practice developed

Assignment Help Marketing Management

Reference no: EM133777098 , Length: word count:1000

Current Issues in Marketing

Assignment - Academic Conversation Piece

Learning Outcome 1: Critique contemporary issues in marketing and its adaptation by relevant businesses and organisations.

Learning Outcome 2: Synthesize emerging trends in marketing practices and their impact on the corporate and social environment.

Learning Outcome 3: Discuss and apply theories and practice developed in other units.

Instructions

In the workplace, a common task is to research and write reports on various topics. For example: if you work for the City of Joondalup you may be asked to prepare a report on the potential redevelopment of a shopping precinct; or, if you work for an advertising agency, you may be asked to prepare a report on the effectiveness of a recent promotional campaign. The ability to collect, analyse and communicate information are crucial skills for students to develop. This assessment task has been designed to develop these capabilities and provide an engaging research experience for students.

The Task: You have been invited by the Editor-in-Chief to write an extended article for ‘The Conversation' on a current issue in marketing covered in the lectures for MKT6308.

What is The Conversation?
The Conversation is an independent source of news and opinions written by academics and researchers. The Conversation aims to provide high-quality articles to the public, to allow for a better understanding of current affairs and complex issues (as indicated in their tagline: ‘Academic rigour, journalistic flair'). Importantly, The Conversation focuses on evidence-based analysis of issues making the news. Since launching in 2011, The Conversation has become one of Australia's largest independent news and commentary sites. It has a monthly audience of 8.2 million people. A community of over 53,000 academics and researchers from over 2090 institutions contribute to the online publication.

Where to Start?
Step 1. Familiarise yourself with The Conversation
The first step is for you to become familiar with The Conversation. Explore the website, read articles that interest you and take note of how the articles draw on a mix of research, fact and opinions.

Step 2. Develop your topic area
The Conversation presents articles based on current affairs - it is important that you devise a topic area that is current and a critical issue that you believe is newsworthy.

Step 3. Research the topic
A combination of academic literature (i.e. journal articles), media reports and online sources of information should be drawn upon. As a student at University you need to be discerning about the sources of information that you use to
inform yourself and others about a particular topic.
In this assignment students are NOT to use Wikipedia or similar websites such as Business Dictionary.com or Wise Geek etc. The quality of information provided on such sites is not of a discernible nature and use of these sites in
your assignment will be reflected by a reduced mark in the relevant assessment criteria which focus upon the quality of your evidence and analysis.
Students should research their chosen topic thoroughly. Academic research conducted in this area and industry examples are to be discussed. It is expected that a lot more information is sourced than can be integrated into the 1000 word article. Thus, students must demonstrate their ability to review and synthesise information and be selective with what is included in their final article.

Step 4. Writing your article
Firstly, based on your research make a brief sketch of your main points. Planning the structure of your article is crucial. It is important to grab the reader's interest. If you were reading an article, what would grab your attention? What would encourage you to read to the end of the article? It is recommended that you have the most important information first and then move on to peripheral information/discussion. Real world examples should be drawn upon throughout the article.

Reference no: EM133777098

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