Reference no: EM131521960

In this Assignment, you are expected to demonstrate your knowledge and understanding of the importance of strategic management in acquiring and improving the market position of organizations. You are also, required to apply various learned concepts in innovation, knowledge management, and global strategy. In addition, you should be able to recognize the importance of science and technology policy for, individuals, businesses and nations.

In your answer, your work is expected to show critical, analytical and justification skills of the subject matter, rather than purely descriptive. Your answer should be within the specified range of words, and you must follow the Harvard Style of Referencing. You are expected to present a well-structured and organized piece of work that is of your own.

Hyundai Motor Company

Based on your understanding of the case, answer the followings.

Question 1 - Hyundai Motor Company (HMC) went through some difficulties during the 1980s and 1990s that affected its market position and brand image, in particular its U.S subsidiary, Hyundai Motor America (HMA). Identify the problems faced by HMC and the strategies it has adopted to improve its competitive position (on both domestic and foreign markets). Discuss to what extent these strategies were successful.

Question 2 - Discuss and analyze the approach that Hyundai has adopted for its global strategy.

Question 3 - Reference to the material presented in book Strategy for Business, which theory/concept that the strategies of Hyundai were based on. You need to critically justify your argument.

Question 4 - Identify and analyze (i) the technology policy that was adopted and implemented by Hyundai and (ii) the local (i.e., Korean) and international policies that affected Hyundai's performance.

Attachment:- Case Study.rar