Discuss and analyze ms mendelsohns approach

Assignment Help Management Theories

Reference no: EM133542916

Read the Jet Blue Case.

Objectives of this case include:

Illustrate the financial materiality of sustainability metrics and how sustainability could be incorporated as part of a firm's overall strategy
To showcase the need for standardized metrics and how metrics can be used to drive change within an organization
To illustrate the options that firms such as an airline have for becoming more sustainable, with a focus on looking for "waste"
To examine how the change management process applies to sustainability and a firm's goal of being a sustainability leader. This includes creating buy-in within the firm for integrating sustainability into its core.
Address the following questions :

JetBlue adopted SASB standards in 2016. Discuss the benefits to the company of using SASB (Focus at least part of the answer on communicating to investors).

What additional benefits does JetBlue get from reporting to GRI guidelines?

Discuss and analyze Ms. Mendelsohn's approach to achieving internal cooperation for her sustainability strategy and the eventual change that occurred in the company

Reference no: EM133542916

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