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Discuss and analyze marketing report

Assignment Help Marketing Management
Reference no: EM132478117 , Length: Word count: 525

Question 1: Analyze marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  1. Major areas of increase and decrease in revenue or type and/or category of business
  2. Trends that are evident in terms of revenue or type and/or category of business
  3. Insights that would help formulate marketing strategies to either continue growth or reverse decline
  4. Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

 Question 2: Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan

Reference no: EM132478117

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