Reference no: EM132966461 , Length: word count:2200
Assessment Task: Individual Written Essay
HOSTESS BRAND or BEST BUY
A Study of the Nature of Creativity and Innovation
• Individually research and submit a written essay focusing on the theoretical, practical (organisational), and personal implications of creativity and innovation
• 2,500 words (including references), plus appendices as needed
Section 1 - Innovation: Theory
• In-depth explanation of one or more key models or theoretical constructs
• Academic sources will be required (minimum of 8)
Section 2 - Innovation: Practice
• Case study of a company, individual entrepreneur, government entity or social organisation
• Discuss and analyse the creative processes used, including how the idea was developed, refined and implemented
• Use company reports, third party websites and academic journal articles
Section 3 - Innovation: YOU
• Visual narrative (poster) - your interests, ambitions, hobbies, areas of strength, areas of weakness, personality type etc.
• Short description to accompany the visual narrative, including how it links to your own creative and innovative drive and potential
Attachment:- Assessment Creativity.rar