Discuss an ethical-security breach that involves equifax

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Reference no: EM133342351

Assignment:

1. Your textbook discusses an ethical and security breach that involves Equifax. What was the communication issue involving Equifax and the consumers? Was the CEO's retirement enough to appease the public's concerns?

2. If you were the PR representative for the company, how would you apply the four steps in the public relations management process as they relate to the affected customers?

3. Support your response with an in-text citations or in-text citations to validate your points.

Reference no: EM133342351

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