Discuss an e-commerce website

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Reference no: EM133501195

1. Consider the following scenario on an e-commerce website. A consumer puts something in their shopping basket but does not proceed to checkout to complete the purchase. Is this something that can be considered as a marketing lead and if so what is the best method in reaching out to the customer to suggest the item(s) as a future purchase?

2. Consider a start-up business that lacks demographic data about customers. What methods can the company employ to 'segment' its customers?

3. List at least 3 questions that you would ask when presenting an advertisement to your client in order to get their approval/confirmation.

Reference no: EM133501195

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