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Discuss an article of the journal of marketing management

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Reference no: EM131713784 , Length: word count : 3000

Select an article that has been printed in the Journal of Marketing Management since 2010. You will summarize and critically analyse the article using theoretical concepts

Outline the main points and any research findings that are included

You must also explain why you selected that particular article and what about it that you found interesting or surprising and any other comments you might have about it.

all the assignment shall be 3000 words with harvard refrencing

Reference no: EM131713784

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