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Question: Identify and describe a product that might be used on a daily basis. Then respond to the following questions about it: As a marketer of that product, who would be your target market?
Create a differentiation strategy that would lead to a competitive advantage. List some features of the product you identified above. Now, review the three levels of product (Chapter 8).
Discuss all three levels relating to that same product. What is the marketing implication of your list of features of the product versus the three levels of product analysis? At what stage of the PLC is this product? Discuss how the marketing mix changes based on the stage of the PLC. Use quotes and sources for any source used (a minimum of two citations for all discussions).
One source should come from my text book: Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Harlow: Pearson Education Limited.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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