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Problem: Test market can be classified into four types: standard, controlled, electronic, and simulated. Define test marketing and discuss all four types and given an example of how each type would be used?
Employee and labor relations.
What are the alternative tools or strategies for expanding internationally? What are the major advantages and disadvantages of each strategy?
Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process?
What is product life cycle? What are the different stages of product life cycle? Identify and describe each stage in your own words. Describe at least two distinct promotion strategies marketers
If you were responsible for marketing at your organization and had a somewhat limited advertising budget, where would you spend your dollars?
Critically analyse and evaluate the current branding strategy and practices being used by the marketing organisation for the brand
Discuss when an organization would use adaptive strategies as opposed to market entry strategies. The response must be typed, single spaced.
How would you design a research study to better understand the generic competitors for this product? What are the limitations of the game theory approach to understanding competitive strategy?
Review the given article: Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type.
Analyze how pricing strategies apply (or do not apply) to the classical economics theory of supply and demand
What type of retailer is Nordstrom? Describe the characteristics it shares with other retailers of this type
Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here..
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