Discuss adoption of a new idea is not an individual decision

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Question: In the traditional Diffusion Perspective, adoption of an innovation is typically seen as a decision that an individual makes. Farmers decide which corn seed to plant. It is an individual decision whether to buy a hybrid or an SUV. In organization settings, the adoption of a new idea is not an individual decision. To what extent do you think the organization context reduces the usefulness of Diffusion constructs, or does it?

Reference no: EM133412597

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