Discuss about your own approach to change management

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Critical Reflection assignments

Complete a 2-3 page critical review (double-spaced) on your observations of the material for the class during the lesson week. You may comment on some aspect of the readings that you found interesting, or puzzling, something in your own experience that relates to the material.

Criteria for grading written papers include:

1. Depth of demonstrated learning;

2. Number, strength, and accurate use of references to relevant literature;

3. Abilities to integrate accurately and deeply theories and ideas from course discussions and readings;

4. Clarity, quality, and organization of writing and analysis; and quality and quantity of learning about your own approach(es) to change management

Read Chapters 11, 12 & 13 from Marketing Management 14th Edition by Kotler & Keller.

Reference no: EM131732250

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Discuss about your own approach to change management : Clarity, quality, and organization of writing and analysis; and quality and quantity of learning about your own approach(es) to change management

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11/22/2017 12:35:32 AM

Note: APA Style for Written Assignments - Written assignments prepared for this course should utilize a proper format commonly issued throughout institutions of higher education. Perhaps the most common are those referred to as the “APA Style.” “(APA) Style is a set of rules developed to assist reading comprehension in the social and behavioral sciences. Designed to ensure clarity of communication, the rules are designed to "move the idea forward with a minimum of distraction and a maximum of precision." The Publication Manual of the American Psychological Association contains the rules for every aspect of writing, especially in business fields from determining authorship to constructing a table to avoiding plagiarism and constructing accurate reference citations." There are many online sites which provide guidance on the utilization of the APA Style. However, one of the best is the Purdue Online Writing Lab (OWL) which can be accessed at: Purdue Online Writing Lab.

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