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pick two competing online service compamnies such as priceline.com and expedia.com
Discussion 1. draw blueprints of both service perfomances?
Discussion 2. how are two companies differentiated as reflected in your blueprint?
Discussion 3. what opportunities might you cansoder to further differentiate the two service if you were one of them?
Discussion 4. what backstage operation must be in place to make your suggested changes work?
Develop and explain strategic goals for finance, product, and expansion, providing an explanation for each. Use the "SMART" methodology as a guide for setting your goals.
Include a time line of activities and a duration for data collection. How long will it take to gather the required data? How long will each participant be required to devote to fully participate in your project
Wwhat the organization wants to become is called a? To monitor changes in the marketing environment effectively, marketers must engage in.
Describe 2 products (Dove and Dial Soap) attributes (the product's features)Give one functional benefit (how the product helps the typical consumer) and psychological benefit (how does owning or using the product make the consumer feel) for each prod..
Evidence that the organisation has a gain a competitive advantage from their marketing processes.
This assignment is a two-part exercise designed to increase the student's awareness of their own emotions, the emotions of others and the effects emotions have on our ability to communicate effectively.
Health Services Strategic Marketing: Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort
describe a great manager. do you have an example of one that you have worked for in the past or at the present? what
a) Merchandising Strategy (e.g., products and services offered) b) Pricing Strategy (e.g., low, high, discount, luxury)
Do some research online to select a company that has had a history of having to respond to dissatisfied/outraged customers.A good example is Delta Airlines.
What is the difference between the product orientation and market orientation? It'll help to make reference company or organizations as examples.
individual portionprepare a presentation of 10-12 powerpoint slides with 150-200 words of speakers notes per slide to
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