Discuss about traditional accounting and financial measures

Reference no: EM132086103

Question: The Wells Fargo case takes place at the dawn of the Internet age. The firm benefited from a first-mover advantage when this technology made it possible to bank in an online environment. Why would a firm in this situation choose to utilize a Balanced Scorecard approach, as compared to the traditional accounting and financial measures?

Reference no: EM132086103

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