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Search for a article in the university or virtual library on e- mail marketing or on social media marketing.
Begin your critique with an introduction that identifies the article you have selected and summarizes its basic findings. Present your point of view by raising specific issues or aspects of the argument made by the author(s).
Conclude your critique by summarizing your argument and re-emphasizing your opinion. Your final critique should be in APA format and be a minimum of two pages in length (not including the title page and reference page).
The U.S. economy is relying more and more on intangible or service products with 76% of the gross domestic product (GDP) relating to services. We can recognize good and bad service based on our experience. But it is an important business function ..
Many companies are investing in customer retention. What is customer satisfaction? Why should a salesperson follow up to assess customer satisfaction? Share some of your experiences as a customer.
Now that you have become somewhat of an expert on the company (Samsung Electronics) you are researching for your assignments, please share your findings with your fellow classmates. Explain how your company applies the four Ps and whether they hav..
How can a salesperson convert new customers into highly committed customers for life? Give specific examples of how you have either developed a brand loyalty.
Explain the role that marketing research played in the creation and launch of Domino's new pizza.- Are there more effective ways that Domino's could have gone about its research process?
Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution ..
Is this new customer-based model necessary to improve business today? Explain why or why not.What are the similarities proposed by this model to strategic marketing management as presented in the AMA definition and text?What are the differences betw..
Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRISM system or describe it yourself
What is the thesis (main idea) of the article? Why is (are) the author(s) writing about the topic?
Do you think Black Friday and Cyber Monday are good marketing tactics, for both the business and the consumer? Why or why not?If you owned a brick-and-mortar retail business, would you open at 5am for Black Friday? Why or why not?
Please discuss both videos as related to managerial economics, such as on worker morale and productivity.
BUSN319 : Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next seven weeks, you are going to participate in designing and writing a marketing pla..
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