Discuss about the social change in the marketing

Assignment Help Operation Management
Reference no: EM131291639

Discussion : Reflections on Qualitative Research for Social Change

Introduction: Social Change

In the recent years, the pursuit for institutions, "practical researchers" and individuals to join in the crusade for social change has been remarkable; as many people around the world are reaching out to their neighborhoods as a member of the community to contribute to the common good through research, service, and educational opportunities (Yob & Brewer, 2015. p.2). Social change constitutes a change in the nature, the social institutions, the social behavior or the social relations of a society, community of people, or other social structures (Walden University, 2016). Social change can be at the micro scale (that positively shape values, attitudes and behaviors) or at the macro scale (that positively shape economies, religion and families).


The Essence of Social Change to a Walden Student

Yob & Brewer (2015) observed that the term "social change" has been defined and analyzed across the academic disciplines, reflecting the particular perspective of that discipline and its research agenda. Prominent among the definition of social change are the concepts of social justice and equity which have been significant in discussions of social change in education, psychology, and social and cultural studies (Curry-Stevens, 2007; Drury & Reicher, 2009; Moely, Furco, & Reed, 2008; andPeterson, 2009, as were cited in Yob & Brewer (2015). There are as many definitions for social change as we have social scientists.

However Hoff and Hickling-Hudson (2011), supporting the definition of Aloni (2002), provided the definition which places social change as "challenging trends of discrimination, exploitation, oppression, and subjugation displayed by groups who regard themselves as favored and, thus, take privileges for themselves and deprive other groups of the right to a dignified life" (p. 189). In this context, "change" as is used in the "social change" is defined here in positive and value-laden terms that relate more particularly to the agents of social change than to others they might want to change.

There is a great range and variation in the roles and positions that researchers takes up in research, as was observed by Ravitch & Carl (2016). Over the years (more than 45 years), Walden University has produced career professionals with the opportunity to transform themselves as scholar-practitioners so that they can apply what they've learned to effect positive social change. Walden is focused on inspiring and celebrating the remarkable achievements of community members who continue to make a difference by addressing challenges where they live, in their professions, and in the world around them. This was a major factor that attracted me to pursue a programme at Walden. In our sub-region, (the sub-Sahara Africa), addressing the issue of social change from the national perspective has not been as significant relative to the community and individual levels.

Areas of Qualitative Research where I would like to know more

Central to any research method (qualitative, quantitative or mixed), usually begins with an interest, problem, or question (Ravitch & Carl, 2016, p. 2). Firstly this course brought me to qualitative method of research and secondly exposed me to some of the key concepts and framework. Lessons were also gathered from the use of codes, themes, memos and categories (Laureate Education, 2016). However I will be more interested in the following:

To be more familiar with the terms, concepts (rigor, validity, credibility, trustworthiness, recursive and positivism) and the frameworks that constitute the cornerstone of qualitative research (Hammersley & Traianou, 2012; Ravitch & Carl, 2016).
Secondly I will be more keen in knowing how to strongly aligning my research questions with my research objectives.
At my data collection stage, I intend to use focus groups, hence I will be interested in acquiring more knowledge from this data collection method.

My Dissertation - Looking Ahead

The scope of the usage of qualitative research is broad and is used in many separate disciplines, it does not belong to any single discipline (Ravitch & Carl, 2016, p. 6). The wide scope in the usage of qualitative research enable researchers to apply this tool in exploring the social dimensions such as social values, cultures and attitudes which are the main ingredients for effecting positive social change.

The application of knowledge acquired from the lessons to effect positive social change is the core commitment of Walden in ensuring that graduate students can apply new skills, expand their networks, gain deeper knowledge, and consider a variety of perspectives in order to be in a better position to address practical problems at individual level (micro) as well as within their organizations, communities, and society at large (macro). My intended dissertation is intended at using qualitative research method to explore factors that ensure the growth and sustainability of micro, small and medium enterprises. The objective here is to contribute my quota to the creation of wealth and subsequently the reduction in poverty.

References

Hammersley, M., & Traianou, A. (2012). Ethics in qualitative research: Controversies and contexts. Thousand Oaks, CA: Sage.

Laureate Education (Producer). (2016). Introduction to coding [Video file]. Baltimore, MD: Author.

Laureate Education (Producer). (2016). From content to coding [Video file]. Baltimore, MD: Author.

Laureate Education (Producer). (2016). Visualizing data with Word or Excel [Video file]. Baltimore, MD: Author.

Ravitch, S. M., & Carl, N. M. (2016). Qualitative research: Bridging the conceptual, theoretical, and methodological. Thousand Oaks, CA: Sage Publications.

Yob, I., & Brewer, P. (2015). Working toward the common good: An online university's perspectives on social change, 1-25.

Reference no: EM131291639

Questions Cloud

Explain what social change means to you : Explain what social change means to you as a Walden doctoral candidate. What experiences from the course most influenced your understanding?Explain what in qualitative research you would like to know more about as a result of taking this course.
How to recognize the future when it lands on you : 1. Howard Rheingold's "How to Recognize the Future When It Lands on You" AND/ORNicholas Negroponte's "Creating a Culture of Ideas (Key Term Essays)
Create the logic for a program : Create the logic for a program that accepts an annual salary as input. Pass the salary to a method that calculates the highest monthly housing payment the user can afford, assuming that the year's total payment is no more than 25 percent of the an..
Identify the specific challenges that overlapping : Identify the specific challenges that overlapping of jurisdictions pose in the fight against cyber-crime. Next, propose salient solution(s) for overcoming the challenges in question. Justify your response.
Discuss about the social change in the marketing : Discuss about the social change in the marketing.In the recent years, the pursuit for institutions, "practical researchers" and individuals to join in the crusade for social change has been remarkable; as many people around the world are reaching o..
List the course number for database system principles : List the course number for "Database System Principles". Set "Database System Principles" as the prerequisite for "Relational Database Systems". List all courses that have "Database System Principles" as prerequisite.
What technologies can a company use to safeguard information : How can companies participating in ebusinesses keep its information safe guarded? What technologies can a company use to safeguard information?
How can cyberterrorism be a threat to mitigation efforts : how can cyberterrorism be a threat to mitigation efforts? Explain if the WikiLeaks intelligence leak scandal of 2010 can be considered cyberterrorism or not.
Create preventative controls for video game design company : Create Preventative Controls for SunGrafix, a video game design company. In some cases, the outage impacts identified in the BIA may be mitigated or eliminated through preventive measures that deter, detect, and/or reduce impacts to the system.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd