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Discuss about the research approaches or techniques

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Reference no: EM131859205

Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research.

Others content that the only defensible form of marketing research uses quantitative measures.

Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

Reference no: EM131859205

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