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Product: MOLSON M (beer)
Positioning Statement:
For people who want to keep a low carb diet as well as low calories and think their beer is fattening.
The target market for MOLSON M is:
1) Women (young)
2) People who want to drink low fat beer
Task:
Executive Summary
1-2 page concise summary of the product, your challenge and essential proposal
Review Marketing PlanEnvironmental factors, market analysis, competitive analysis, audience segmentation, customer behavior model
PositioningOverall position vis a vis the competition
Additional Requirement
The question comes to Marketing and it discusses on the marketing plan for Molson M low fat beer which is specifically targeted for young women and people who want to drink low fat beer. The overall positioning strategy for this particular product has been explained in the solution.
Word limit 2370
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