Discuss about the positioning strategy for low fat beer

Assignment Help Marketing Management

Reference no: EM13826540

Product: MOLSON M (beer)

Positioning Statement:

For people who want to keep a low carb diet as well as low calories and think their beer is fattening.

The target market for MOLSON M is:

1) Women (young)

2) People who want to drink low fat beer

Task:

Executive Summary

1-2 page concise summary of the product, your challenge and essential proposal

Review Marketing Plan
Environmental factors, market analysis, competitive analysis, audience segmentation, customer behavior model

Positioning
Overall position vis a vis the competition

Additional Requirement

The question comes to Marketing and it discusses on the marketing plan for Molson M low fat beer which is specifically targeted for young women and people who want to drink low fat beer. The overall positioning strategy for this particular product has been explained in the solution.

Word limit 2370

Reference no: EM13826540

Questions Cloud

Explain factor that determine level of rent of socialhousing : The questions are from economics, mainly macroeconomics. The questions are clarify the non-market housing or social housing. Non-market or social housing is different from the regular housing market and supply

Compare the work of two rating agencies : Compare the work of two rating agencies and of credit referencing bureaus in summarising information about the ability of a borrower to repay a loan. Is their work essentially the same or fundamentally different?

Concepts in motivation such as negative reinforcement : The problem related to Management and it is about the concepts in motivation such as Negative reinforcement, Positive reinforcement, Extinction and Punishment

Universal studios singapore marketing strategy report : Universal Studios Singapore Marketing Strategy Report

Discuss about the positioning strategy for low fat beer : Discuss About The Positioning Strategy For Low Fat Beer

Describes about the cost of hiring new candidates : The problem related to Management and it is about the high staff turnover in hospitality industry. It also describes about the cost of hiring new candidates, training them thoroughly and placing them on the right jobs. The solution explains this i..

Report on the fundamentals of planning cycle in advertising : Report On The Fundamentals Of Planning Cycle In Advertising

Analyze the short run and long run economic impact of bank : The question is an article interpretation. The articles titled "Easy Does it: No further QE" and "Bank of England's time out for Quantitative Easing plan" are given and appropriate theoretical frameworks have to applied. The articles speak about t..

Marketing plan for apple : Marketing Plan For Apple

User Account

All Pages