Reference no: EM131325479
Scenario:
The Happy Valley long-term care director notes that past marketing directors and marketing teams made assumptions concerning patient expectations and offered a limited degree of amenities. However, current research indicates that the baby boomer generation will expect a far greater degree of amenities such as TVs in rooms and private bathrooms. In the future, HCOs and marketing teams will focus on analytical tools to gain a more accurate degree of knowledge concerning patients' actual expectations and needs. The marketing director for Happy Valley long-term care facility decided to perform a qualitative analysis.
The marketing team interviewed patients and their families as a means to determine patient needs and expectations. The outcomes of the analysis provided the marketing team with data that could be applied to the development of marketing objectives and strategies to support the strategic plan.
Patient-centered marketing focuses on knowing what specific patients need and expect. Needs and expectations can vary, based on the type of care (e.g., long-term care, hospice, palliative care, renal care, and physical therapy).
This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization's customers and demographics. As mentioned in Chapter 7 of the course text, "marketing involves both the creation and distribution of goods and services" (Stevens, R., & Silver, L. S., 2015, section 7.1: "What is Marketing," para. 4).
Marketing departments should be concerned with customer needs and meeting those needs in the market place. The marketing concept for HCOs, therefore, is patient-centered. However, marketing concerns within a HCO should not be focused on patients in general, but on patients who are part of a pre-selected market segment (i.e., specific customers with specific needs). To prepare for this discussion, read Chapter 7 of the course text and the Rao (2012) article, "Generating Growth Through Patient-Centered Commercial Strategies." Then read the scenario below and address the points that follow.
|
How do you get into the appointment module
: How do you get into the appointment module? Which of following options will not open with the Procedure Codes Report view? After finding an appointment, to return to the current date, you would select the _______ button.
|
|
Business executive complained of a dull pain
: A 26-year-old business executive complained of a dull pain (heartburn) behind the sternum. The painwas postprandial (occurred after meals) and disappeared within a few minutes to an hour.
|
|
Branches of government
: Develop detailed paragraphs that focus on the first main point for your final paper. For each section, a minimum of one fully-developed paragraph is required - review the handouts and tutorials provided by the Ashford Writing Center.
|
|
Composition of intracellular and extracellular fluids
: Compare the composition of intracellular and extracellular fluids.
|
|
Discuss about the marketing and its terms
: The Happy Valley long-term care director notes that past marketing directors and marketing teams made assumptions concerning patient expectations and offered a limited degree of amenities. However, current research indicates that the baby boomer g..
|
|
Compute the snr for each case
: DPCM-encode the Sinan, Elif, and bookshelf 1 images using a one-tap predictor and a four-level quantizer followed by a Huffman coder. Repeat using a five-level quantizer. Compute the SNR for each case, and compare the rate distortion performances.
|
|
Drugs works on the cellular level
: Look up in your textbook or internet source information on how each of these drugs works on the cellular level and complete the chart below. Be sure to note your source of information.
|
|
You examine the computer and discover that is use scsi drive
: You examine the computer and discover that is uses SCSI (small computer system interface) drive on Windows system. How will you continue the investigation?
|
|
Developing a project strategy
: Describe each of the six steps involved in developing a project strategy
|